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Privacy policy

Monument Cycling is a Limited Company registered in England (No: 11089950).

This privacy policy will explain how our organisation uses the personal data we collect from you when you use our website and services.

In this privacy policy, unless the context requires a different interpretation:

a | the singular includes the plural and vie versa;
b | references to sub-clauses, clauses, schedules, or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
c | a reference to a person includes firms, companies, government entities, trusts, and partnerships;
d | including is understood to mean “including without limitation”;
e | reference to any statutory provision includes any modification or amendment of it;
f | the headings and sub-headings do not form part of this privacy policy.

The Site is operated by Monument Cycling Limited (we, us and our). For the purposes of the General Data Protection Regulation (2018), we are the Data Controller.

Our privacy and cookies policy describes the ways we capture your personal information what we do with it and what controls you have. We aim to ensure that any personal information we obtain and use about you will always be held, used and transmitted in compliance with all applicable data protection legislation.

Our commitment to you

We are committed to protecting your privacy on-line.

We know that providing personal information is an act of trust and we take that trust seriously. We appreciate that you do not want the personal information you provide to us distributed indiscriminately or used in ways you would not expect. Monument Cycling will not disclose your personal information to any third parties for marketing purposes. Furthermore, communications of Monument Cycling news or offers will only be sent to you where you are happy to receive these.

For your ease of reading we have set out the key sections of our policy below. If you prefer to go straight to a particular section of the policy you can simply click on the navigation links above to learn more.

We do sometimes update this policy from time to time by changing it on the Site. You may therefore want to return here regularly to view our most up to date policy. This policy was last updated on 02 March 2020.


  • What data do we collect?
  • How do we collect your data?
  • How will we use your data?
  • Information sharing
  • How do we store your data?
  • Marketing
  • What are your data protection rights?
  • What are cookies?
  • How do we use cookies?
  • What types of cookies do we use?
  • How to manage your cookies
  • Privacy policies of other websites
  • Changes to our privacy policy
  • How to contact us
  • How to contact the appropriate authorities


The information we collect from you depends on what activities you are carrying out on the Site, whether you are logged in or not and whether you are making a purchase.

We may collect and process the following information about you:

  • Information (such as your name, email address, postal address (including post code), telephone number, and date of birth) that you provide by completing forms on the Site, including if you register as a user of the Site, subscribe to any service, upload or submit any material via the Site or request any information;
  • In connection with an account sign-in facility, your user-name, password and other log-in details;
  • Details of any transactions made by you through the Site;
  • Credit card details (such as card type, name on the card, long card number, card expiry date and CV2 number) that you provide to enable you to make purchases from the Site and that may be updated by you or via your card issuer from time to time;
  • Details of changes to your account that you notify us of (such as address changes);
  • Ratings you provide in relation to orders;
  • Details of who you have successfully referred to the Site;
  • Communications you send to us, for example to report a problem or to submit queries, concerns or comments regarding the Site or its content;
  • Information from surveys that we may, from time to time, run on the Site for research purposes, if you choose to respond to them; and
  • Details of your visits to the Site, the resources you access and any data you download.
  • Information about you, your computer or device and your use of the Site via automated means (for more information about these technologies, see the separate Cookies section below.

You are under no obligation to provide any such information. However, if you should choose to withhold requested information, we may not be able to provide you with certain services.


You directly provide Monument Cycling with most of the data we collect. We collect data and process data when you:

  • Register online or place an order for any of our products or services.
  • Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.
  • Use or view our website via your browser’s cookies.
  • Sign up to our newsletter
  • Affiliate to our League

Our Company may also receive your data indirectly from the following sources:

  • British Cycling


Our Company collects your data so that we can:

  • Process your order and manage your account;
  • Deliver services that you have requested or paid for;
  • Email you with special offers on other products and services we think you might like.

If you agree, Our Company will share anonymous demographics data with our partner companies so that they may offer you their products and services. Our partners include:

  • No current partners


We are committed to protecting the privacy and security of your personal information. We will only share it with third parties in accordance with this Policy, or as otherwise required by law.

We may share your personal information in the following ways:

  • With trusted service providers, to perform or assist us in performing any of the functions listed above, for instance (without limitation) to assist us with email delivery, customer and technology support, hosting services, fraud prevention and order fulfilment (eg the Royal Mail to enable them to communicate order tracking information to you).
  • If you refer a new customer to us or you sign up as a result of a referral, we may share your first name and first initial of your surname with the referred person or person making the referral as set out in the referral program details.
  • As we continue to develop our business, we may sell, buy, merge or partner with other companies or businesses, or sell some or all of our assets. In such transactions, your Information may be among the transferred assets or may be shared with the other company or business for purposes of evaluating the transaction.
  • We may share your information with third-parties with whom we have a contractual relationship.
  • We may share your feedback or comments. If you post anything to this Site or through the Services that can be viewed by the general public, we may share that with third parties.
  • We may use third-party Web analytics Services on the Site, such as those of Google Analytics. We may also share certain information about you and the device you use to access the Services in order to deliver tailored advertising.
  • We may share your Information when we believe in good faith that such sharing is reasonably necessary in order to investigate, prevent, or take action regarding possible illegal activities or to comply with legal process. We may also share your information in situations involving potential threats to the physical safety of any person, violations of this Privacy Policy or the Terms of Service; or to respond to the claims of violation of the rights of third parties and/or to protect the rights, property and safety of graze, our employees, users, or the public. This may involve the sharing of your information with law enforcement, government agencies, courts and/or other organisations.
  • We may share your Information in any other circumstances where we have your consent.


Monument Cycling securely stores your data on separate servers or hard drives where necessary.


If you no longer wish to be contacted for marketing purposes, please unsubscribe at the bottom of your most recent email, or contact us at

We will not disclose personal, identifiable information to any third parties for marketing purposes.

Monument Cycling would like to send you information about products and services of ours that we think you might like, as well as those of our partner companies.

We will only use your email address for marketing when permitted by law. You can opt out of receiving future communications at any time. Please note, when opting out that you may continue to receive some information from us where this is already in the communication pipeline, typically for up to 48 hours after the date and time you update your account.

If you start to set up an account with us via the Site but do not complete the process or place any orders, then we may email you to find out if you need any help to complete the process. An unsubscribe link is given at the end of this email.

You may also unsubscribe from receiving all marketing emails by writing to us or emailing us using the Contact Details above.

From time to time, we may also contact you by post (unless you have objected to us doing so) with information on special offers or events regarding our products or Services.


Monument Cycling would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request we complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please:

Email us at:

Or write to us at: 4A Back Road, Linton, Cambridgeshire, CB21 4LG


Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology

For further information, visit


Monument Cycling uses cookies in a range of ways to improve your experience on our website, including:

  • Keeping you signed in
  • Understanding how you use our website


There are a number of different types of cookies, however, our website uses:

  • Functionality – we use these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
  • Advertising – we use these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares some limited, anonymous aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.


You can set your browser not to accept cookies. However, in a few cases, some of our website features may not function as a result.


The Monument Cycling website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

We assume no responsibility for the privacy practices or the content of those websites.


If you have any questions about Our Company’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at:

Or write to us at: 4A Back Road, Linton, CB21 4LG